The best ideas happen when all marketing efforts are pushing each other in the same direction. That is why we have no department silos at Barkley. We believe great ideas can come from anyone.

There has been much debate in recent years on the topic of bundling versus unbundling. Our position is clear. We have one P&L and one unified view. Every specialty head is evaluated on company-wide goals, not departmental profits.

The best ideas happen when all marketing efforts are pushing each other in the same direction. That is why we have no department silos at Barkley. We believe great ideas can come from anyone.

There has been much debate in recent years on the topic of bundling versus unbundling. Our position is clear. We have one P&L and one unified view. Every specialty head is evaluated on company-wide goals, not departmental profits.

Our account planners, media planners, art directors, writers, designers, online specialists, direct specialists, sponsorship specialists, data analysts and researchers work in collaborative teams. We are all in the same building. We know each other by name. Our kids play together.

De-siloing is not easy. It requires freedom. As an independently owned agency, we are driven purely by the work. We answer only to our clients.

The separation of media, creative, interactive and other disciplines may be a good way to manage a holding company P&L. We believe it is a terrible way to create inspired ideas.